Customer Relationship and Gap Model Theory

TABLE OF CONTENT Introduction………………………………………………………………………… Gap model of service quality………………………………………………………. Definition of Service Quality…………………………………………………. Gap Model,SERVQUAL and its Theories……………………………………..      The Gaps of Service Quality…………………………………………      SERVQUAL…………………………………………………………… Customer Relationships…………………………………………………………… Definition of Marketing………………………………………………………. Relationship Marketing (RM) ………………………………………………… Customer Relationship………….………………………………………………      Benefits of Customer Relationship …………………………………….. Management of Customer Relationship ………………………………………………………………      Customer Relationship Management Benefits………………………………………. Customer Relationship … Read More»

Adidas and Pizza Express Marketing Strategies

Introduction to Marketing   In this assignment I will be talking about Adidas and Pizza Express. I will be describing the research methods Adidas uses in order to develop their market plans, I’ll also explain some of the limitations of marketing research. For both Adidas and Pizza Express I will pick two products of each … Read More»

Future Marketing Communications Plan for Cafe

This is a report advising on the likely content and issues arising at each stage of a future Marketing Communications Plan for ‘Café Division’.                                     Procedure: In this report I used academic sources and market research to support my findings … Read More»

Targeted Marketing Campaign of Hawaiian Island to China

Targeted Marketing Campaign of Hawaiian Island to China (1)   State which island or islands and which MMA or segment you chose to focus your marketing campaign on. The campaign will focus on the Hawaiian archipelago in the northern Pacific Ocean to China. The targeted market falls under the Hawaii Tourism Authority’s Major Market Area under … Read More»

Issue of Marketing Violent Video Games to Kids

Marketing Violent Video Games to Kids In today’s generation, video games have become a major part of children’s lives.  Unfortunately for parents, video games have been created with goals to kill, steal, and participate in illegal and dangerous activities.  Research done on this type of entertainment tends to indicate it fosters violent behavior.  “Playing video … Read More»

Integrated Marketing Communications Plan for Bitcoin

Table of Contents Executive summary     p.4                                                              Introduction p.5 Creative brief p.5 Campaign requirements p.5 1.1.           Objective p.5 1.2.           SWOT analysis p.5 1.3.           Budget p.6 1.4.           Media suggestions p.6 1.5.           Marketing strategies and objectives p.6  The target p.7 2.1.           Target market p.7 2.2.           What do they currently know and think p.7 2.3.           What do we want them to think p.7 2.4.           What do we want … Read More»

Marketing Analysis of UK Music Festivals

UK MUSIC FESTIVAL ANALYSIS REPORT MADE 5002: Marketing for creative entrepreneur   Executive Summary This marketing analysis report has been done on UK music festivals to assess whether new festival has a scope in the industry or not. A structural overview of the music festival industry states that as there is a large no of … Read More»

Differences between Relationship Marketing and Transaction Marketing

Topic: Using a range of current marketing theory, you are required to outline what ‘relationship marketing’ (RM) is, and how it differs from ‘transaction marketing’ (TM). Table of Contents 1.0  Introduction…………………………………………………………………………………3 1.1 Four actions framework…………………………………………………………………………………………….3 1.2 Relationship Marketing versus Transaction Marketing………………………………………………….4 1.3 The Marketing Mix…………………………………………………………………………5 1.4 The Product life cycle……………………………………………………………………………………………….7 1.5 Gap Analysis……………………………………………………………………………………………………………8 1.6 A … Read More»

Traditional and Digital Marketing Tools Used by Glossier

BUSM 4302 Strategic Marketing in Digital Economy Student number: 17001393 1st November 2018 Assignment 1 – Individual written report on use of traditional and digital marketing tools used by Glossier Executive Summary  Disruptive, innovative, and inclusive beauty brand Glossier, has taken a cluttered beauty industry by storm. Founded by Emily Weiss, Vogue’s ex-beauty editor, it started off … Read More»

Influencer Marketing Strategies and Results

Essay on Influencer Marketing Influencer marketing is a concept of hiring a social celebrity or individuals with a wider fan following to promote products and services which helps in winning consumer trust, especially when compared with traditional online ads. “The process of building relationships with individuals who have influence over a target audience of buyers” … Read More»

Panera Bread Marketing Plan

Assignment #1:  Marketing Plan – Panera Bread Executive Summary: Panera Bread is planning to initiate a new strategy to appeal to its customers by utilizing technology to personalize their customers’ experience and increase relevance in a competitive market.  Panera is a successful leader in the market of fast, casual dining experiences because of its emphasis … Read More»

Fendi Spring/Summer 2019 Marketing Plan

FENDI SPRING/SUMMER   2019 MARKETING PLAN (Google, https://www.heroine.com/the-editorial/fendi-fun-furs, 2018) INTRODUCTION This marketing communications plan initiates a promotional campaign for Fendi of Spring/Summer 2019 and targets a new younger demographic, ages 18-34. The plan focuses on Fendi’s competitor activity in order to compare strengths and weaknesses of the brands. The plan also investigates the movements of Fendi’s target … Read More»

Diet Coke Customer Target Market Analysis Report

CUSTOMER TARGET MARKET ANALYSIS REPORT Contents 1. Abstract 2. Customer Target Market Analysis 3. Product Description 4. Target Market Profile 4.1 Demographical Characteristics 4.2 Psychographic Characteristics 4.3 Behavioural Characteristic 4.4 Geographical Distribution References 1. Abstract   Diet Coke is the variant of Coca Cola that is made primarily of the artificial sweeteners.  The consumption and the usage … Read More»

Market Analysis of Autodealer

Marketing Final Protective- Asset Protection Division (APD) is a leader in Finance and Insurance products offered to consumers by Auto, RV, and Powersports Dealers.  For the purposes of this paper we will focus only on the Auto Dealer space. Those products include: Vehicle Service Contracts GAP (Guaranteed Asset Protection) Credit Life & Accident and Heath Road … Read More»

Various Models of Consumer Behaviour

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various Models of Consumer Behaviour Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses to varied product … Read More»

The Various Forms of Service Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Various Forms of Service Marketing Introduction A service is “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its … Read More»

Various Forms of Marketing Communication

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various Forms of Marketing Communication INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider … Read More»

Value Chain – Strategic Management Tool | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Question 1) – Value Chain The concept of the value chain is used to describe and analyse the core activities undertaken by an organisation to determine which elements add strategic value and … Read More»

Various E-Marketing Tools

This essay was produced by one of our professional writers as a learning aid to help you with your studies Various E-Marketing Tools Introduction The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with this new type of technology to support their commercial activities. There … Read More»

Value Chain Portfolio | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Value Chain Portfolio 1.0 Introduction Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through … Read More»

The Various Principles of Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Various Principles of Marketing Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all … Read More»

The Principles of Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Principles of Marketing Introduction The five core concepts of marketing are; consumer needs/wants/demands, products and services, value/satisfaction/quality, exchanges/transactions/relationships and markets (Kotler, et al., 2008). To be able to understand and cater to all these … Read More»

The Marketing Strategy of Apple

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Marketing Strategy of Apple Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing activities. Being among the … Read More»

The Marketing Communication Process

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Marketing Communication Process Summary of Marketing Communications Process The marketing communication process represents varied disciplines and tools that are composed of five elements (Finne and Gronroos, 2009). These represent advertising, personal selling, sales promotion, … Read More»

The Impact of Advertising on Consumer Purchase Behavior

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Impact of Advertising on Consumer Purchase Behavior It can be said that advertising is a subset “promotions” in the marketing mix decisions and promotions put simply involves the mass communication of the product offering … Read More»

The Economic Impact of the Rugby World Cup 2015 for England

This essay was produced by one of our professional writers as a learning aid to help you with your studies Critically analyse the direct, indirect and induced economic impact of the Rugby World Cup 2015 for England? Introduction Despite widespread publication of a positive economic impact resulting from the Rugby World Cup in 2015, issues … Read More»

The Contrast of B2B with B2C Marketing

This essay was produced by one of our professional writers as a learning aid to help you with your studies The Contrast of B2B with B2C Marketing This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is approached … Read More»

Successful Marketing Campaign Using Social Media

This essay was produced by one of our professional writers as a learning aid to help you with your studies Successful Marketing Campaign Using Social Media The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can … Read More»

Student Diet & Health Concerns | Example Marketing Essay

This essay was produced by one of our professional writers as a learning aid to help you with your studies Example Marketing Essay Healthy Minds: Student Diet and Health Concerns Introduction The obesity epidemic observed in the UK and other Western nations over the past two decades has increased the focus on eating habits of … Read More»



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